Nina’s Background and Journey into the Signage Industry
Nina’s story begins in Michigan, where she pursued a degree in finance and business administration. With a solid foundation in risk management and project management, Nina worked with prominent companies like Ford Motor Company and Blue Cross Blue Shield. However, her career took a transformative turn when she moved to Atlanta to be with her husband, who had a background in architectural design and signage.
“I had never heard of signs as a career,” Nina shared. “Signs are everywhere, leading you in every experience, but I never thought about it as a profession.” Her husband introduced her to the world of signage, and after collaborating on a few projects, they realized their strengths complemented each other perfectly. Nina’s expertise in business strategy and financial management paired seamlessly with her husband’s technical knowledge of sign design and construction.
Understanding Yesco Atlanta and Its Customer Base
Yesco Atlanta serves a diverse clientele, ranging from large corporations like Emory University and Mercedes Benz to local small businesses such as coffee shops. Nina emphasizes the importance of maintaining signage, likening it to the upkeep of one’s home. “Just like you have to change the bulbs in your house, signs need maintenance too,” she explained. “They are crucial for marketing your business and need to look their best.”
“Our ideal customer is anyone with a physical space that requires a building sign,” Nina added. This means they cater to a wide array of clients, ensuring that every business, no matter the size, receives the attention it needs to thrive.
Unique Selling Points of Yesco Atlanta
What sets Yesco apart from other sign companies? According to Nina, it’s a combination of their national expertise and local passion. “Yesco corporate is the largest national sign company in the country, and we bring that wealth of knowledge to our clients,” she noted. “Our team is dedicated and passionate about what they do, which translates into high-quality service.”
Their commitment to craftsmanship and customer service is evident, making them a trusted partner for businesses looking to enhance their visibility through effective signage.
Community Engagement and DEI Initiatives
Nina is particularly passionate about diversity, equity, and inclusion (DEI) within the signage industry. “People that look like us don’t have a lot of representation in this field,” she pointed out. “It’s typically a white male-dominated industry, and that representation matters.”
Yesco Atlanta is actively involved in the Henry County Chamber of Commerce, aiming to replicate their DEI efforts in the local community. Nina believes that connecting with the community is vital for business success. “We’re not just about signs and lighting; we’re about serving our community,” she emphasized. Their involvement extends to helping small businesses thrive, which is essential for community growth.
Expanding Service Areas
Yesco Atlanta’s reach extends beyond the local community. They service a 29-county area in Metro Atlanta and even partner with other franchises in Augusta and Savannah for larger projects. “We’ve worked on scoreboards for universities and have serviced areas all over the Southeast,” Nina shared, highlighting the company’s versatility and commitment to quality service.
Advice for Aspiring Entrepreneurs
For those looking to embark on their entrepreneurial journey, Nina has some valuable advice. “Connect with the people you are trying to serve. Find ways to engage with your community,” she advised. Understanding the needs of the community is crucial for building a successful business. “We are all in this together,” she added, emphasizing the importance of collaboration and support in entrepreneurship.
Local Favorites and Community Connections
As a resident of Henry County, Nina and her husband enjoy exploring local spots. Recently, they visited CRS and Crafts, a local establishment that fosters community spirit. “We love the festive atmosphere and everything happening in the square,” she said. Such local connections are essential for building relationships within the community.
Conclusion
Nina Pankiewicz’s journey in the signage industry exemplifies the power of collaboration, community engagement, and representation. Through her work at Yesco Atlanta, she not only helps businesses succeed but also advocates for diversity and inclusion in the industry. As women continue to break barriers in various fields, Nina’s story serves as a reminder of the impact one can make by connecting with their community and pursuing their passions.
FAQs
1. What is Yesco Atlanta?
Yesco Atlanta is a franchise of the largest national sign company, specializing in signage and lighting for businesses of all sizes.
2. Who are Yesco Atlanta’s typical clients?
Their clients range from large corporations like Emory University and Mercedes Benz to local small businesses.
3. What sets Yesco Atlanta apart from other sign companies?
Yesco Atlanta combines national expertise with local passion, ensuring high-quality service and craftsmanship.
4. How does Yesco Atlanta engage with the community?
They are actively involved in the Henry County Chamber of Commerce and focus on DEI initiatives to support underrepresented groups in the signage industry.
5. What advice does Nina have for aspiring entrepreneurs?
She advises connecting with the community you serve and understanding their needs to build a successful business.
